EXPERIENTIAL MARKETING

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07Feb

EXPERIENTIAL MARKETING

One of the objectives of marketing is advertising the product. Marketing also includes sub-goals that enable the target audience to fully understand what the product is. Virtual reality is a game-changer tool for marketing operations. It’s possible a showroom that you can take to anywhere.

The key point of experiential marketing is that the experience is a crucial part of the product or service. Letting customers experience the product may not be a cost-effective option under some circumstances, for example, fairs. Virtual reality offers an option as new technology. Now you can carry your product or estate or vehicle under your arm. A VR headset is a gate to vast worlds.

Considering all the processes of bringing the customer and the product together, it will be seen how laborious it is. VR Provides a digital showroom that is widely accessible and portable.

MACHINE

Machines are amazing tools. They need to be seen, bought, and used. Potential buyers want to see it. They want to touch it, experience it, know how it seems. It is impossible for you to carry all the machines you produce with you all the time. But it is now possible to have a digital store where you can show how your machines look like, experience how they are used, even though it is virtual.

AUTOMOTIVE

Marketing tools of the automotive industry, a competitive industry, must adapt quickly to changing conditions. Thanks to virtual reality, it’s easy to market a dream that hasn’t been produced yet. Moreover, during this study, it is possible not only to introduce the product but also to benefit from the secrets of VR. For example, when you introduce a vehicle that is still in the design phase with your potential customers, it is now possible to solve where they focus less on the vehicle and where they love less with A / B tests thanks to eye-tracking sensors.

FURNITURE

Furniture needs to show its holistic appearance, color harmony, dimensions, etc. Showing a printed catalog and fabric chart is outdated. It is, also, lacking experience. It is becoming an industry-standard day-by-day that a virtual showroom you can show how your products will be fitted in customers place.

ESTATE

People want to see the estates before rent or buy it, from student dormitories to factories. In the modern-day, it is not a necessity that visiting a place to see it with naked eyes. A virtual tour can solve any scheduling problems and makes an experience feeling, virtually.

TRAVEL

Travel is the biggest example of the humanistic experience. People did not give up the holidays even when pandemic times. The VR does not have an alternative solution to the travels, but VR tenders a marketing tool. Thus, people can have an idea about how the travel experience they will live to be. For example, it can be offered a service/package upgrade by using a virtual experience.

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