Author: One Space VR

EXPERIENTIAL MARKETING

EXPERIENTIAL MARKETING

One of the objectives of marketing is advertising the product. Marketing also includes sub-goals that enable the target audience to fully understand what the product is. Virtual reality is a game-changer tool for marketing operations. It’s possible a showroom that you can take to anywhere.

The key point of experiential marketing is that the experience is a crucial part of the product or service. Letting customers experience the product may not be a cost-effective option under some circumstances, for example, fairs. Virtual reality offers an option as new technology. Now you can carry your product or estate or vehicle under your arm. A VR headset is a gate to vast worlds.

Considering all the processes of bringing the customer and the product together, it will be seen how laborious it is. VR Provides a digital showroom that is widely accessible and portable.

MACHINE

Machines are amazing tools. They need to be seen, bought, and used. Potential buyers want to see it. They want to touch it, experience it, know how it seems. It is impossible for you to carry all the machines you produce with you all the time. But it is now possible to have a digital store where you can show how your machines look like, experience how they are used, even though it is virtual.

AUTOMOTIVE

Marketing tools of the automotive industry, a competitive industry, must adapt quickly to changing conditions. Thanks to virtual reality, it’s easy to market a dream that hasn’t been produced yet. Moreover, during this study, it is possible not only to introduce the product but also to benefit from the secrets of VR. For example, when you introduce a vehicle that is still in the design phase with your potential customers, it is now possible to solve where they focus less on the vehicle and where they love less with A / B tests thanks to eye-tracking sensors.

FURNITURE

Furniture needs to show its holistic appearance, color harmony, dimensions, etc. Showing a printed catalog and fabric chart is outdated. It is, also, lacking experience. It is becoming an industry-standard day-by-day that a virtual showroom you can show how your products will be fitted in customers place.

ESTATE

People want to see the estates before rent or buy it, from student dormitories to factories. In the modern-day, it is not a necessity that visiting a place to see it with naked eyes. A virtual tour can solve any scheduling problems and makes an experience feeling, virtually.

TRAVEL

Travel is the biggest example of the humanistic experience. People did not give up the holidays even when pandemic times. The VR does not have an alternative solution to the travels, but VR tenders a marketing tool. Thus, people can have an idea about how the travel experience they will live to be. For example, it can be offered a service/package upgrade by using a virtual experience.

MANUFACTURING

MANUFACTURING

Various mistakes that do not require vocational expertise but are based on human factors are made in production facilities. Even the slightest mistake can cause production processes to be interrupted. Most of these types of mistakes can be prevented by training employees.

Manufacturing requires a cautious balancing between efficiency and protection, which necessitates plant worker preparation. Managers must conduct the workforce efficiently in order to maintain productivity and quality while still meeting deadlines and profitability targets.

VR Trainings offer mental repetitions away from the line to help production associates learn the skills they need to perform their work while still improving situational perception and safety protocol experience. Manufacturers are moving to virtual reality training because it has been shown to cut training time, defect rates, and staff turnover time.

ASSEMBLY TRAINER

Assembly duties consist of repetitive tasks. And, it has one right way of doing it mostly. When the addition of new equipment on the line or onboarding happens, it is important that employees do these tasks in the correct order. A VR assembly trainer reduces the training costs, focuses on the patterns that matter, increases operational efficiency and makes it possible to determine how much time an employee spent on the steps. Teaching the desired torque value is a prominent objective of assembly trainer.

PROCEDURAL KNOWLEDGE

Procedural Knowledge refers to the knowledge of how to perform a specific skill or task, and is considered knowledge related to methods, procedures, or operation of equipment. And each step in the production process has its own procedures. It is vital that these rules, which take place in a wide range from hazard identification to lean manufacturing applications, be understood by the unit employees, and the root causes are comprehended. VR education solutions are preferred to raise this awareness.

QUALITY

Quality assurance, of course, is an indispensable part of manufacturing. The workforce on this step is needed to be trained and examined. The best-fitting technology for such training and examination is virtual reality. Virtual reality gets a higher rate of comprehension while increasing operational efficiency.

MUSCLE MEMORY

The main difference that distinguishes this solution from the assembly solution is the ability to use machines and equipments. It is important for an operator to not only know the effects of the controls on the machine he uses but also to have the correct reflexes. And the ideal solution for this is Virtual Reality. Because it creates a virtual replica of the machine. Thus, it enables both perceptual memory and muscle memory to be improved.

DEALER TRAINING

DEALER TRAINING

Central assigning, monitoring, data analytics, and standardization are the major motivations for dealer training programs. Standards defined by the headquarters are needed to be conveyed without any loss. Therefore corporates can not leave dealer training to luck.

Dealers are the key partners and should be updated about ranging from maintenance to customer relations. When a policy or equipment changed, it should be done more than just a notification. The update should be adapted.

If you can’t measure it, you can’t improve it. If you won’t be able to improve it, why should you invest in it? Virmode’s VR Training Solutions provides a digital universe in that the company and the dealers can come together. It’s another dimension of reality.

NEW PROCESS OR EQUIPMENT ROLLOUT

Virtual reality encourages associates to be qualified before the technology is ever mounted, allowing the best instructors to be used virtually. This ensures that the daily business flow is not disrupted. It ensures 100% accuracy in the preparation and makes store or dealer associates proficient right before the novelty appears before employees. Changing situations require associates to gain the know-how. Associates have hands-on instruction to practice performing the new processes, which reduces their time to competency and eliminates the travel costs. More specifically, since preparation periods are greatly shorter, associates are on the floor contributing earlier. For example, VR is the perfect way for electric car manufacturers to train their mechanics about the chemistry of their new cars.

MAINTENANCE OPERATIONS

Manufacturers need every maintenance engineer / service personnel to get up to speed on their position and master workflows as soon as possible in order to achieve the best efficiency and throughput. They can benefit by doing in virtual reality, which is extremely beneficial for the abilities required to communicate with machinery effectively. Learners assume their positions, engage their muscles, and train the skills required to be effective on the line when wearing the headset. They get immediate input on their teaching choices, which confirms what they’ve learned and improves long-term retention.

CULTURE AND VALUES

Values-driven companies are constantly searching for new opportunities to reinforce their culture, which helps to create a positive stakeholder and consumer experience. With VR preparation, team members practice and absorb business principles. The experience brings learners around a simulated environment, simulating normal experiences with team members and consumers while emphasizing each key value. Training times are greatly shortened by using the headset. VR helps to standardize the message you want to deliver.

STORE OPERATIONS

Today’s businesses move at a breakneck pace. Since there is no room for errors or downtime, preparation is more critical than ever. Employees will exercise on demand, feel comfortable when exercising. In the end, this improves preparedness, guarantees professionalism, and establishes confidence. Most importantly, it is simple to identify typical blunders and correlations of mistakes.

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